BRYCE WILCOCK

Twitter to monitor app downloads

In Communications on November 26, 2014 at 11:51 pm

Announced earlier this week on iOS and set to be rolled out on android next week, Twitter are monitoring the apps being downloaded by its users to tailor recommendations, content and of course, adverts, for its users.

Will this give advertisers the ability to target audiences by the apps they’ve downloaded, similar to facebooks targeted audiences via the pages they’ve liked? If so, this could be a marketers dream due to the surge in popularity of mobile apps.

If you haven’t seen the ‘warning’, it looks something like this:

IMG_1064.PNG

Of course as with any privacy settings and social networks trying to be as morally correct as always, you can disable it. But would it be more beneficial to leave it active? We shall see.

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