BRYCE WILCOCK

Archive for 2014|Yearly archive page

Twitter launches Twitter Offers

In Communications on December 2, 2014 at 8:55 pm

Twitter has this week revealed plans to launch ‘Twitter Offers’, an easy way for brands and retailers to use the social network to promote their offers to consumers online. Sound familiar?

Facebook launched something very similar last year, free of charge. Only, it never really took off as they’d liked.

Twitters version however, is said to be a trial on the run up to really challenging the webs e-commerce giants such as eBay and Amazon to introudce a buy button, allowing customers to not just redeem offers but to also buy products direct from their news feeds, something Facebook and its direct competitors are yet to implement.

As digital advertising is se to hit 50% of all revenues next year with the UK leading the way, it’s undoubtedly going to be a bare necessity for any retailer online to take a look at Twitter offers and the world of e-commerce will be eagerly anticipating the launch of buy via twitter.

Will ‘Offers’ work, or dwindle into the abyss like other features we’ve seen come and go?

An example from Twitters official blog can be found below:

Twitter to launch twitter offers as digital advertising for businesses

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Twitter to monitor app downloads

In Communications on November 26, 2014 at 11:51 pm

Announced earlier this week on iOS and set to be rolled out on android next week, Twitter are monitoring the apps being downloaded by its users to tailor recommendations, content and of course, adverts, for its users.

Will this give advertisers the ability to target audiences by the apps they’ve downloaded, similar to facebooks targeted audiences via the pages they’ve liked? If so, this could be a marketers dream due to the surge in popularity of mobile apps.

If you haven’t seen the ‘warning’, it looks something like this:

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Of course as with any privacy settings and social networks trying to be as morally correct as always, you can disable it. But would it be more beneficial to leave it active? We shall see.

Three innovative apps helping curb SME spending

In Communications on November 18, 2014 at 8:47 pm

An insight piece I compiled for BQ Magazine, online. One of the leading entrepreneurial magazines in the UK and the Baltic states.

The new digital age has not only brought with it an array of new technologies but has also helped nurture a new breed of entrepreneur.

Simplified, easy-to-use applications are making it easier than ever before for SMEs to compete on a grand scale and are helping to cut expenditure on external support which to this day, can still take a huge bite out of any firms marketing budget.

BQ’s digital marketing exec Bryce Wilcock, gives an insight into three revolutionary apps helping cut the costs of your everyday SME…

Read the full article with the 3 apps chosen.

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